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VW anti text ad

The way this VW ad gets its message across will leave you gasping [Video]

We’ve seen thought-provoking anti texting and driving ads before, but none with this level of interactivity.

Nur Bremmen: Staff reporter
Nur is an enigma with a passion for creating words. He recently entered a love affair with technology and chorizo sausages. He travels a lot -- you... More

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The ad, which comes from Volkswagen Hong Kong, saw the company use a location-based broadcaster to simultaneously send a text message to a cinema full of movie-goers while a clip of someone driving plays on the screen.

While you’re obviously more likely that you’ll answer a text in a movie theater than in a car, but the point’s well made.

Also, please don’t answer texts in when you’re watching a movie.


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