Kevin Grant: Silicon Valley correspondent, Author at Motorburn

Kevin is a journalism geek who hails from Chicago, Illinois. He spent more than three years working in New York Cityâ€™s â€œSilicon Alleyâ€ building the content enrichment firm Inform Technologies. He is now a second-year masterâ€™s candidate at the University of Southern Californiaâ€™s Annenberg School in Los Angeles. He is executive editor of Neon Tommy, a Web-only news organization devoted to innovating in the Web media space and serving its community. Kevin is drawn to opportunities where budding technologies intersect with reporting and information sharing. He makes many of his decisions based on the relative proximity of good coffee shops.

â€˜Fifth screenâ€™ emerges for cars, but not yet ready for prime time
By Kevin Grant: Silicon Valley correspondent on 12 January, 2011
By now, the illustrious â€œfourth screenâ€ is a common term--that of the mobile device, still the holy grail for media companies and advertisers. At the North American International Auto show(NAIAS) in Detroit, it became clear that the era of the â€œfifth screenâ€ is upon us: The one inside peopleâ€™s vehicles.Â Unfortunately for consumers, these "mobile" systems tend to have substantial usability problems. Ford, once known for classics like the Mustang, Cobra and GT then emerging with the family-friendly (and dull) Taurus in the 1980s and the Explorer in the 1990s, is helping to lead the charge. It plans to make its MyFord...

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