• Memeburn
      Tech-savvy insight and analysis
    • Gearburn
      Incisive reviews for the gadget obsessed
    • Ventureburn
      Startup news for emerging markets
    • Jobsburn
      Digital industry jobs for the anti 9 to 5!

All posts by Lauren Granger

Lauren Granger
While studying towards her Bachelor of Journalism degree at Rhodes University, Lauren gave into her fascination with everything digital. As she was more interested in creeping tech sites and Twitter than she was in picking up one of those printed things called 'newspapers', she decided to specialise in New Media in her final year. She later joined Memeburn, where she worked as a reporter-slash-social media manager-slash-internet cat tracker, before heading to the WWF to do her bit for the planet. She's also a Masters in Media Theory and Practice graduate, after battling a dissertation focusing on Twitter and journalism at the University of Cape Town.
  • Fiat’s crazy new ad is made up entirely of animated gifs

    Just think about this: car ads. Chances are the first thing that popped into your head was a gleaming silver machine rounding some artful corners on some picturesque road in the middle of nowhere. Perhaps it was a montage of young attractive people and cute families doing exciting things with a car strategically placed somewhere in the frame. It probably wasn't a robot gif. But that's the route Fiat has taken for their latest video ad. The US branch of the company took inspiration from its Tumblr page, combining a stream of looping gifs into one of the craziest...

  • Red Bull’s drivers take you inside their cars to explain the new F1 rules

    If you've been watching Formula 1 for more than five minutes, you know one thing for certain: nothing stays the same. Well, for long anyway. Yep, the FIA has altered the rules governing the sport yet again, this time making a controversial set of changes to everything from how much fuel the cars can carry to the shape of the nose cone. While you could watch the official boring enlightening video, it's much more fun to watch with serious computer graphics thanks to the team over at Red Bull Racing. They've put together a super slick video to demonstrate...

  • This sneaky video shows what Apple’s iOS in the Car will look like

    If you're one of the Apple watchers who keeps an eye on major product announcements, you might have heard about the tech giant's plans to get into your car. Back in June, it announced that it would be partnering with manufacturers like Honda, Mercedes, Nissan, Ferrari, Chevrolet, Kia, Hyundai, Volvo and Jaguar to bring an iPowered navigation and communication system into your next car. While iOS in the Car has yet to move from Cupertino to the showroom floor, we are getting another glimpse at what to expect, thanks to a video from a developer. Steven Troughton-Smith emulated the...

  • This crazy air-powered hotrod is built out of LEGO — and it works

    In what could be one of the most epic / insane / unbelievable projects to hit the web in recent memory, two men from opposite sides of the globe have come together to build a functioning hotrod out of LEGO blocks. More than half a million LEGO pieces, to be exact. And yes, there is a video to prove it. Dubbed The Super Awesome Micro Project, the undertaking was the brainchild of Melbourne-based entrepreneur and marketing guy Steve Sammartino and 20-year-old Romanian Raul Oaida, who met online. It gained momentum when Sammartino sent out a random tweet...

  • From smartphone to smart car: Nokia launches HERE Auto

    Nokia's latest ambition? That would be to be the companion on your dashboard. The Finnish mobile giant announced today that its HERE navigation system is moving beyond your smart device and into your car with an embedded system called HERE Auto. Targeted at car makers and the manufacturers of in-vehicle systems, HERE Auto is aiming to be the bridge between your devices by allowing you to sync information from your computer or phone to your car, via the cloud. Say for example you're looking up an address on the HERE website or on your phone before climbing in your...

  • Waze: the app that saves you from traffic and fines [Review]

    Let’s be honest: I drive a car. I hate traffic. I get lost a lot. So when I heard there was an app that combined GPS navigation with traffic updates, it was installed on my phone within the hour. I was willing to try anything. Fortunately, as it turned out, Waze is actually pretty darn good. What is Waze? Waze is an app for iOS, Android, Blackberry, Windows Mobile and Symbian -- basically, pretty much everyone with a GPS function on their mobile device. It maps your routes automatically as you drive and sends information about your speed to other Wazers....

More in Advertising & Marketing

Stirring VW Kombi tribute will give you a strong case of 'the feels'

Read More »