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All posts by Ricardo Coetzee

  • Disruptive tech is completely changing the automotive industry

    Traditionally, the automotive industry’s primary focus has been on providing bigger, better and faster cars. In a world shaped by the Internet of Things (IoT), we are seeing a major shift in what customers want from their car and the associated driving experience. Coetzee, points out that technological advance within the automotive industry as well as the consumer space is forever changing the relationship between the two. The report outlines how the customer lifecycle has changed over the years and how the industry needs to address this when moving forward. “If you were to speak to car manufacturers years ago,...

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